Out Of Your Mind

Market Wire, May, 2010

The Almond Board of California has launched a kitchen-inspired sweepstakes in partnership with Ellie Krieger, RD , Food Network star and author of New York Times bestseller “So Easy: Luscious, Healthy Recipes for Every Meal of the Week.” Now through June 1, 2010, you can enter to win a “So Easy” Pantry Makeover Kit that will help transform a messy pantry into a must-have solution for rush hour dinners.

Each handy kit comes packed in a smart reusable grocery tote and includes plenty of almonds, a copy of Krieger’s latest bestselling book and a set of space-saving storage containers and useful kitchen accessories. “When your pantry is neat, organized and stocked with foods on my ‘So Easy’ Pantry List, making a nutritious meal is quick and easy,” says Krieger. “When you’re crunched for time, you need versatile foods on hand that can be used in a multitude of ways,” she added. “Luckily there are many foods where versatile and delicious meet, which is why almonds are always in my kitchen.”

To help make the most of your newly organized pantry, the Almond Board has also launched the all new Pantry Recipe Express . No matter what staples you find in your kitchen, the Pantry Recipe Express can help transform them into an extraordinary meal. Enter in the ingredients you currently have on hand and the interactive tool will automatically generate delicious recipe ideas. With just a few clicks you’ll discover how a handful of almonds, plus a few essentials can become amazing meals — straight out of your pantry and onto your plate!

As a nutritionist and a food lover, Krieger stocks her kitchen with heart-smart(1) foods, like almonds, to create meals that are simple and nutritious without sacrificing flavor. Check out Krieger’s complete “So Easy” Pantry List on www.AlmondBoard.com and test out a few of her latest almond recipes:

Asian Noodle Bowl with Spicy Almond Sauce – the sauce with this simple dish packs a punch of flavor and adds richness to a meal that is faster and tastier than take out.
Beef and Almond Stuffed Zucchini Boats – turn a few pantry staples into a hearty dinner that’s simple and sophisticated.
Almond Butter Cookies – easy to make and packed with a rich, toasted almond flavor, these cookies really hit the spot.
Spiced Almonds – great to bring to a party or to keep you satisfied wherever life takes you.

This summer, the Almond Board of California will award 75 lucky winners the “So Easy” Pantry Makeover Kit. Discover more great tips, share your pantry solutions and enter for your chance to win the “So Easy” Sweepstakes today at www.AlmondBoard.com .

About California Almonds
Consumers all over the world enjoy California Almonds as a natural, wholesome and quality food product, making almonds California’s leading agricultural export in terms of value